It’s the latest viral video challenge to catch the internet’s attention: People literally throwing cheese on their dogs.
And a Windsor guy was responsible for it.
“There’s something about cheese hitting things that I’ve always thought was funny,” said Matthew Elias, 22, a.k.a. @BlargMyShnoople on Twitter, where you can see his original video.
I didn’t even mean to actually land it on my dog
It all started with a tweet by Elias on the night of Nov. 10 in which he declared “(Expletive) beer pong, we playin dog cheese” — accompanied by a six-second video of himself casually and accurately tossing a slice of cheddar onto the back of his oblivious pet Shih Tzu, Charlie.
As of 5 p.m. Thursday, the original video has been viewed 2.06 million times.
Among the hundreds of replies: Videos of people throwing cheese at their own dogs.
And some respondents aren’t limiting themselves to dogs. Or cheese. There’s a video of cheese on a pet lizard. There’s a video of a tortilla on a pet cat.
Elias admits it’s a mystery to him why throwing cheese at Charlie has become his most popular tweet ever, with more than 26,000 retweets and 122,000 likes — and rising.
“Honestly, I don’t really have a good answer for that,” Elias said on Thursday. “I didn’t even mean to actually land it on my dog. I meant to land the cheese next to him.”
But as an avid online gamer and streamer (he goes by Blarg on YouTube), Elias isn’t too bewildered by the internet’s fickle fancy and strange ways.
“I’ve always kind of had an understanding that the internet is a crazy place,” he reflected. “One thing can start from nothing, and then end up being something completely different.”
The only reaction to the video that Elias really finds odd is that some people are upset with it because they consider it a form of pet abuse.
“I love animals. I genuinely can’t see how it’s any sort of harm to the dog,” Elias said.
Obviously, the cheese didn’t faze Charlie. Elias said he fed the slice to his dog after taking the video.
“If you are going to do this, make sure your dog isn’t lactose intolerant, because then you could cause some problems … But as long as it’s harmless to the animal, I think it’s just funny.”