WAYNE ROONEY has signed a multi-million pound marketing deal in the US that will make him one of the MLS’ highest earners.
The DC United forward, 32, has signed a family promotions contract with marketing giant Octagon – who also work with American superstars Stephen Curry and Michael Phelps.
The Sun revealed last week how Rooney was set to sign a marketing and media rights deal that will see him and his family secure endorsements for sports, food, phones, cars — and possibly reality TV shows.
And it means that Rooney’s earning potential could now soar to the levels that helped David Beckham bank £175million during his five years at LA Galaxy.
Rooney exploded onto the MLS scene with a magnificent injury-time tackle and assist as DC beat Orlando 3-2.
Footage of the dramatic seconds went viral and three days later England’s record scorer netted twice in another win over Portland.
But New York Red Bulls fans showed not all of the MLS are backing Rooney’s move to the States when they unfurled a huge banner mocking him in their 1-0 win yesterday.
DC announced the deal with the Eastern Conference to work alongside the Triple S Sports agency run by Paul Stretford, Rooney’s agent.
Stretford commented: “Octagon are one of the most respected sports rights sales agencies and fit perfectly with our wider commercial ambitions for the Wayne Rooney brand throughout North America.
“To ensure that his brand capitalises from his on field achievements and off pitch fame, we felt it was important to build a partnership with a business that is a leader in its field and hungry to generate commercial opportunities.”
When originally reported the story, a source revealed to The Sun: “Things have really fallen into place for Wayne and his family so far and he’s loving life in America.
“This deal was a key part of his and Coleen’s plan to move there and will open them up to a completely new audience.
“The promotion deals will feature all the Rooneys. Brands are already lining up to work with him — there is even talk of a reality TV series.”