Viral Video Chart: When it Rainns, it pours | Viral Video Charts: Week’s Top Brand-Driven Viral Ads

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Rainn Wilson for T-Mobile.
Rainn Wilson for T-Mobile. Credit: T-Mobile via YouTube

This week’s viral video chart stands out thanks to a notable newcomer: Rainn Wilson, best known as Dwight from “The Office,” who punches the clock this time around for T-Mobile. Here, he attemps to connect with a phone plan’s customer service but can’t get past a robot. The star turn wasn’t the most-viewed brand video (it came in at No. 5), but we appreciate its personality—especially in comparison to the top video, from Samsung, which is a rather lugubrious take on the new Galaxy Note9.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

1

Samsung Galaxy Note9: Official Introduction

571%

ClientSamsung

AgencyNA

Views this week69,324,432

Spot last week3

2

Clientadidas

AgencyNA

Views this week28,927,034

Spot last week2

3

Breitling Surfer Squad

81%

ClientBreitling

AgencyNA

Views this week11,045,786

Spot last week7

4

ClientWish

AgencyNA

Views this week8,500,805

Spot last week12

5

Rainn Wilson Calls Customer Service

NEW

ClientT-Mobile

AgencyNA

Views this week7,788,126

Spot last weekNEW

6

ClientGrammarly

AgencyNA

Views this week7,619,997

Spot last week10

7

ClientIndeed

AgencyNA

Views this week7,419,185

Spot last week9

8

Investing in Our Communities

12%

ClientWells Fargo

AgencyNA

Views this week7,398,859

Spot last week6

9

Enhance Your Writing

Back on Chart

ClientGrammarly

AgencyNA

Views this week7,187,844

Spot last weekBack on Chart

10

Conquer Your Mountain

NEW

AgencyNA

Views this week7,067,216

Spot last weekNEW

Source: AcuityAds

Ad Age’s Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.





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