Viral Video Chart Week of 11-19-2018 | Viral Video Charts: Week’s Top Brand-Driven Viral Ads

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Credit: John Lewis & Partners via Youtube

This week there are eight new campaigns on the chart, which means the season to over-shop has arrived. It makes sense, then, that holiday perennial John Lewis, the U.K. department store chain, is at No. 1. Its “The Boy and the Piano” spot stars Elton John and takes us back through the stages of his career. It’s worth watching if only to see the now slow-moving performer leap around the stage in his younger years, but the spot delivers more than that by bringing us back to his (reenacted) childhood and the day he receives his first piano. The ad shows how the right gift can inspire and help chart the course of someone’s life. We’re not crying, you’re crying.

SodaStream makes the list too, at No. 2, with its super clever Coke hilltop parody. Watch corporate chieftans cackle over bottled water sales as a group of diverse youths sing on a hill that turns out to be a floating island of empty plastic bottles.

As always, the view counts reflect both organic views initiated by consumers and paid views generated through ad placements.

1

The Boy and The Piano

NEW

ClientJohn Lewis

AgencyNA

Views this week20,740,557

Spot last weekNEW

2

ClientSodaStream

AgencyNA

Views this week16,144,893

Spot last weekNEW

3

ClientMango

AgencyNA

Views this week10,805,983

Spot last weekNEW

4

One View Can Create Change

NEW

ClientYouTube

AgencyNA

Views this week9,863,323

Spot last weekNEW

5

Google Home Hub x Sephora

NEW

ClientGoogle

AgencyNA

Views this week9,471,577

Spot last weekNEW

6

Groupon 2018 With Tiffany Haddish

-43%

ClientGroupon

AgencyNA

Views this week8,381,436

Spot last week2

7

ClientHonda

AgencyNA

Views this week7,521,935

Spot last weekNEW

8

Project Rock Veterans Day Collection

NEW

ClientUnder Armour

AgencyNA

Views this week7,070,692

Spot last weekNEW

9

The Ace Extra Mile Promise

-NEW

ClientAce Hardware

AgencyNA

Views this week6,084,063

Spot last weekNEW

10

ClientTaco Bell

AgencyNA

Views this week5,841,377

Spot last week4

Source: AcuityAds

Ad Age’s Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.





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