NEW YORK–(BUSINESS WIRE)–NIKE, Inc. (NYSE: NKE) opens its newest Nike House of Innovation, on
Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level, cross-category
premium Nike store located at 650 Fifth Ave. Nike NYC is the pinnacle
expression of modern retail, representing the best of Nike global
product, experiences and sport innovation.
“Nike NYC is designed to be a dynamic store environment, that is just as
personal and responsive as digital,” said Heidi O’Neill, Nike Direct
President, “This premium destination gives consumers an authentic,
immersive and human connection to the Nike Brand.”
Nike NYC engages consumers with best-in-class digital and physical
services combined with premium products, experiences and features to
create a new benchmark for Nike retail. Powered by digital commerce data
and inspired by Nike’s newest retail concept, Nike Live, the ground
floor features the new Nike Speed Shop – offering on-the-go access to
the products local members know and love most. Consumers can shop these
uniquely curated NYC favorites alongside seasonal picks, visit the Nike
Sneaker Bar for easy access to Nike’s biggest power franchise footwear,
or they can reserve items in the Nike App and pick them up in the Speed
Shop digital lockers.
The fifth-floor is home to the Nike Expert Studio – Nike’s first
dedicated floor to provide even more personal service to NikePlus
members. These NikePlus member-only experiences, like bookable sessions
with Nike Experts and the Nike by You Studio provide a destination for
members to access seasonally exclusive products, get 1-1 styling and
create personalized products in an elevated experience.
Nike NYC uses the Nike App to create digitally-connected journeys for
consumers to discover, learn and find the products they want with ease
and speed. New and expanded Nike App in-store features like Nike Shop
the Look, Nike Instant Checkout and updated functionalities
with Nike Scan to Try will offer even more choice for consumers
to instantly shop in-store displays, checkout in-store or request to
try-on items throughout the store. Nike’s digital service offerings will
continue to evolve at Nike NYC, giving NikePlus members even more choice
in their shopping journey.
Nike NYC is designed to allow consumer to shop and experience Nike
products the way they want with product floors for Men, Women, Kids, and
the footwear-obsessed. The Nike Sneaker Lab on the fourth floor is the
largest concentration of seasonally current Nike footwear anywhere in
The store exterior features a transformative design of both slumped and
carved glass designed to reflect and create motion that mirrors the
movement of athletes, elevates the Nike Swoosh and represents the iconic
aesthetic of Nike Air.
The entrance to the store – the Nike Arena – showcases the most
immersive seasonal and sport-inspired storytelling moments from the
Brand. The space houses the Team Nike Service Desk to support the
consumer’s shopping journey, and at opening, will have a Nike by You
Makers Studio experience featuring the House of Innovation exclusive
Nike Noise Canceling Collection. The Nike Arena is also home to a
custom-designed installation called the Sport Beacon, inspired by the
non-stop visual and sonic clash in New York City.
Note to Editors:
Background on Nike NYC’s Service, Product and
Nike Speed Shop
Powered by Nike digital commerce data, and inspired by Nike’s newest
retail concept, Nike Live, the Nike Speed Shop delivers on-the-go access
to NYC favorites. For men, there are Nike.com best sellers like the Nike
VaporMax Flyknit 2 or Tech Fleece jogger, and for her, the Zoom Peg 35
and Classic Swoosh Sports Bra. Easy to navigate shopping is also
elevated with curated seasonal product picks along with service
offerings like the Nike Sneaker Bar and Pick Up Lockers that allow
NikePlus members to reserve items while shopping out of store, and have
products held for them at an in-store digital locker. It’s the quickest
way for local shoppers to access what’s most important to them.
Nike Expert Studio
On the fifth floor Nike Expert Studio, consumers gain access to elevated
service offerings through one-to-one appointments with Nike Experts
(bookable through the Nike App or in-store). Whether gearing up to run
their next marathon or looking for a more personalized styling session,
NikePlus members can work directly with a Nike Expert to find their
perfect product match. The Nike Expert Studio will also offer up a mix
of key seasonal product alongside member-exclusives, as well as
rotating, premium Nike by You services – from post-embellishment to
cut-and-sew customization of Nike’s latest apparel launches at the Nike
by You Made-to-Order Atelier.
Brand defining, seasonal storytelling in its purest form will be based
in the first floor Nike Arena, welcoming consumers into the store with
towering digital displays and access to core pieces from Nike’s seasonal
collections. At opening, the space will play host to a uniquely
activated Nike by You customization space. The Nike Arena is also home
to the store’s Team Nike Service Desk, where NikePlus members can learn
about in-store offerings, check in or book Nike Expert appointments; and
where all consumers can make returns, checkout, schedule Courier Service
and learn more about Nike NYC.
Nike Sneaker Lab
The Nike Sneaker Lab is the world’s best (and biggest) Nike footwear
floor – a cross-category destination for the footwear-obsessed. Hosting
the largest concentration of seasonally current Nike footwear anywhere
in the globe, this is a completely reinvented shoe buying experience for
the Brand. Designed to mirror the feeling of a Nike product innovation
lab, consumers can take a peek into the latest Nike innovations. At the
Nike Sneaker Lab, consumers will find the freshest versions of
performance footwear and visit the floor to cop high heat and style-led
power franchise sneakers.
New Nike app in-store features were released earlier this year to serve
as the NikePlus member’s ultimate shopping companion, bringing
digitally-led experiences to physical retail all through the Nike App.
Several of the features of Nike App will be available at Nike NYC, with
an expanded and new feature set.
New in Nike NYC:
Nike Shop the Look
By scanning a QR code on an in-store mannequin, consumers can browse
every single item on the mannequin, check to see if their size is
available in-store or online and see available colors. Then with just a
tap, they can request for select products to be sent to a fitting room
of their choice or receive the items from a store athlete at a
designated pick-up spot.
Nike Instant Checkout
Using Nike Scan, NikePlus members can skip the line and easily checkout
from within their Nike App using stored or new payment methods. Members
can scan the product(s) of their choice, checkout like a traditional
Nike App purchase and receive their payment receipt within the app. Nike
Instant Checkout stations are positioned throughout Nike NYC so that
shoppers can fold and bag products if they choose before leaving the
Nike Scan to Try
An expanded feature released earlier this year – after discovering any
product in-store and scanning the item to learn more, shoppers can now
simply tap “request to try-on” for various items. Requested products can
then be collected at designated pickup areas in Nike NYC, or they can be
reserved to a fitting room location of the consumer’s choice.
Using the Nike App, NikePlus members can reserve product at home to pick
up in store. They can shop the product they want in the Nike App and
then complete their purchase with an in-store athlete or with Nike
When entering Nike NYC, members will gain access to an array of new
features and content via their Nike App homepage.
NikePlus Member Unlocks are delivered through the Nike App to reward the
best of Nike product, to deliver immersive brand experiences, to award
activity achievements (i.e. through NRC or NTC) and to share partner
rewards with our members. Member Unlocks can be given directly from a
Nike Expert in-store or targeted to consumers based on their sport and
style interests. Select Member Unlocks may also be delivered to
consumers outside of Nike NYC, which they can redeem in-store with an
Noise Cancelling Collection
New York City is one of the loudest cities on earth and Nike is driven
to disrupt this noise and inspire athletes to dream so loud they silence
the city through a customizable, reimagined look at five of Nike’s most
iconic footwear styles. Through the lens of five Nike elite athletes and
their most disruptive NYC sport moments, exclusive Nike by You Makers
Studio experiences have been designed and curated through partnerships
with visionary artists, giving consumers the chance to bring their own
image of New York City to life on this refreshed pack of essential
Each shoe is finely crafted with white-on-white, high quality, bonded
synthetic leather along with removeable Nike Swooshes to allow for more
flexibility in customization. In the Nike Arena Nike by You Makers
Studio, shoppers will have access to footwear dip-dyeing, footwear
printing, embroidery, footwear patches, lasering and a full footwear
accessory bar (laces, zippers, tongue tags, etc.). Select Styles and
customization Exclusively Available at Nike NYC Beginning November 15
(or while quantities last).
Nike Noise Cancelling Collection – Nike Zoom Fly 2: Available
Beginning November 15
Inspired by Shalane Flanagan’s final stretch between Columbus Circle and
Central Park to win the 2017 New York City marathon making her the first
female American runner in four decades to cross the finish line in first
place. Customization elements for the Nike Noise Cancelling Collection –
Zoom Fly 2 were designed in partnership with illustrator Gabriel Alcala.
Nike Noise Cancelling Collection – Air Jordan 1 High: Available
Beginning November 30
Inspired by Nigel Sylvester: BMX biker, style innovator and Queens, NYC
native Nigel Sylvester had more than three years of career-defining
experience when first entering the downtown BMX scene, moving from an
amateur to professional rider during this time. “Hustle”, “Strength”,
“Passion” and “Individuality” are all words Sylvester uses to describe
this time and this exploded into reality when the image of him pulling
off a 2 AM stunt over the 145th Street subway station went
viral in 2013. Customization elements for the Nike Noise Cancelling
Collection – Air Jordan 1 were designed in partnership with artist
Nike Noise Cancelling Collection – Nike Air Force 1 Low: Available
Beginning December 14
Inspired by Odell Beckham Jr.: After missing the first four games of his
rookie season due to injury, Beckham Jr.’s 50-yard, one-handed,
free-falling touchdown catch at the Meadowlands in late November 2014
became a landmark moment for sport. Customization elements for the Nike
Noise Cancelling Collection – Air Force 1 Low were designed in
partnership with NYC-based tattoo artist, JK5.
Nike Noise Cancelling Collection – Nike Cortez: Available Beginning
Inspired by Maria Sharapova: After falling to her knees at Arthur Ashe
Stadium as the champion of the 2006 US Open, and at just the age of 19,
Sharapova had won her second Grand Slam title; defeating a more
experienced opponent in straight sets and after a challenging 10-stroke
exchange. Customization elements for the Nike Noise Cancelling
Collection – Nike Cortez were designed in partnership with artist Toykyo.
Nike Noise Cancelling Collection – Kobe Protro 1: Available Beginning
Inspired by Kobe Bryant: Kobe Bryant set a Madison Square Garden
record when he brought in 61 points in just one game in February 2009,
shattering expectations and defining the next phase of his legendary NBA
journey. Customization elements for the Nike Noise Cancelling Collection
– Kobe Protro 1 were designed in partnership with global street artist
If a coveted product is unavailable in Nike NYC, an in-store Nike Expert
can search inventory across the entire marketplace – online or offline
in Nike owned stores, as well as from our network of strategic partners.
If found, and available to ship or reserve, they can have the item held
at a local store or have it delivered. This service will be exclusively
available on the fifth floor Nike Expert Studio Service Desk.
If Nike NYC shoppers don’t want to haul their bags around the city, they
can request to have their in-store purchases delivered to their home,
hotel, office or any location of their choice in Manhattan, within the
Consumers will also have access to a suite of premium services including
bra fitting, alterations, pant and tight hemming, and Buy it. Try it.
which allows consumers to buy, try and return products at their leisure
– no questions asked.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly-owned NIKE, Inc. subsidiary brands include Converse,
which designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley, which designs, markets and
distributes surf and youth lifestyle footwear, apparel and accessories.
For more information, Nike’s earnings releases and other financial
information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
For more information, including multi-media materials, please visit http://news.nike.com/.