Mariah Carey’s accidental hostel stay goes viral | Viral Video Charts: Week’s Top Brand-Driven Viral Ads

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Hostelworld’s celebrity campaign out of Lucky Generals continues to make you look: Its latest online ad, juxtaposing Mariah Carey with accomodations she would never ordinarily choose, generated not only plenty of press but nearly 3.9 million views in the week through Sunday. Previous Hostelworld ads starred Charlie Sheen and 50 Cent.

As always, the figures in our Viral Video Chart includes both organic views, representing interested and willing audiences, and paid views in the form of online ad placements.

1

#TakePleasureSeriously

116%

ClientMagnum

AgencyNA

Views this week6,041,410

Spot last weekNEW

2

The Camera. Reimagined.

Back on Chart

ClientSamsung

AgencyNA

Views this week5,403,326

Spot last weekBack on Chart

3

ClientGoogle

AgencyNA

Views this week5,054,723

Spot last week3

4

ClientPetco

AgencyNA

Views this week4,706,130

Spot last week4

5

Even Divas are Believers

NEW

ClientHostelworld

AgencyLucky Generals

Views this week3,866,666

Spot last weekNEW

6

Life in the 80s vs Life Now

NEW

ClientSoFi

AgencyNA

Views this week3,640,643

Spot last weekNEW

7

ClientGrammarly

AgencyNA

Views this week3,554,462

Spot last week8

8

Dolby Cinematic Experience

-10%

ClientLG

AgencyNA

Views this week3,055,323

Spot last week9

9

ClientMazda

AgencyNA

Views this week2,854,901

Spot last weekNEW

10

Raw Egg Test

Back on Chart

ClientPurple

AgencyHarmon Brothers

Views this week2,848,485

Spot last weekBack on Chart

Source: AcuityAds

Ad Age’s Viral Video Chart, powered by AcuityAds, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, a proprietary metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented AcuityAds platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify AcuityAds of an upcoming social video ad campaign, please contact AcuityAds directly.





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