How viral dance crazes became ‘the new music videos’

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Loads of dance crazes have found fame on social media.

From Drake’s In My Feelings, to Shaku Shaku, to The Floss – dance has been at the forefront of some of the biggest tunes of 2018.

Here Bonnie Lister Parsons, CEO of dance company Seen on Screen, reveals exactly how viral dance crazes are now being used by top artists to sell their music.

Video produced by De’Graft Mensah

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