A taxonomy of the viral football video

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The internet’s relentless free-for-all has claimed so many victims: local newspapers, HMV, the Rothmans Football Yearbook, high-street travel agents, the kudos of getting to No 1 in the charts, everything. Most tragically of all, it has squashed the raison d’être of the finest niche football genre of all: the blooper DVD.

Where once the producers of A Question of Sport could be confident that neither team captain, the studio audience or the millions watching at home were likely to have seen the clip they’d unearthed for the “What Happened Next?” round, there is now almost zero mystique to moments of extreme footballing curiosity.

One by one, the gatekeepers of football consumption have been eliminated,…





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