Super Bowl Campaigns Overrun Viral Video Chart | Special: Super Bowl

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Super Bowl campaigns dominated branded online video in the week through Sunday, as you’d expect in the week following the game—with three exceptions. See the chart below, courtesy of Visible Measures. As always it reflects both paid views and organic unpaid views.

1

ClientAmazon

AgencyLucky Generals

Views this week52,653,914

Spot last week1

2

Touchdown Celebrations to Come

NEW

ClientNFL

AgencyNA

Views this week52,601,290

Spot last weekNEW

3

ClientTurkish Airlines

AgencyNA

Views this week28,051,467

Spot last weekNEW

4

ClientRAM

AgencyGoodby, Silverstein & Partners

Views this week26,130,449

Spot last weekNEW

5

Original is never finished 2018

-1%

Clientadidas

AgencyNA

Views this week24,269,700

Spot last week4

6

Anushka Spends a #DayWithPixel2

Back on Chart

ClientGoogle

AgencyNA

Views this week23,828,385

Spot last weekBack on Chart

7

ClientT-Mobile

AgencyLaundry Service

Views this week21,624,430

Spot last weekNEW

8

Pixel 2 Portrait Mode

NEW

ClientGoogle

AgencyNA

Views this week21,270,518

Spot last weekNEW

9

Tourism Australia Dundee

-34%

ClientAustralia

AgencyDroga5

Views this week19,292,124

Spot last week2

10

ClientHyundai

AgencyInnocean

Views this week16,814,245

Spot last weekNEW

Source: Visible Measures

Ad Age’s Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.





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